Based on lost manuscripts and original research discoveries, this book is about the wisdom of Bruce Barton, the "forgotten genius of the roaring twenties."

Once so famous that his name was a household word, he helped men become Presidents, helped legendary tycoons build their empires, wrote a best-selling book that caused our entire nation to go on a path of service, and co-founded BBDO (Batten, Barton, Durstine, and Osborn), one of the largest advertising firms in the world. Oddly, though, he died an unknown in 1967.

In this book, author Joe Vitale re-discovers Barton's genius and explains to the world his 7 secrets of success - the 7 strategies that led him to fame and fortune - including "Sharpen the Knife," "Dare Them to Travel the Upward Path," "Speak in Parables," and "Give Yourself Away." Although Barton was primarily in the advertising business, his 7 strategies apply to anyone who is in the business of "selling".